At JWALK, I worked on the Fall 2018 Shiseido campaign creating custom assets such as product boxes,
Sephora boxes, t-shirts, to a 100+ page make up training guide, & more.


Ultimate Beauty Regime
Re-designed product display for UBR. The products sit in the base along with the 1-2-3 steps showing
how to use. I comped my direction for the photographer.
Option 1


Option 2


Sephora Assets
Below are a few samples of collateral for Sephora. The photo styling for the Beauty Insider subscription box drew inspiration from the Japanese cherry blossoms. I also designed shirts for Sephora workers to wear at the product launch in Tokyo.


Makeup Planner
When launching the new line, an ask to create a set of make-up planners that made it easier to swipe your swatch, and shop.


Custom Beauty Box
Worked directly with the creative director to create this PR make up box to send to influencers to introduce them to the campaign.


A few retouching notes for the editors.