Two F****ing Kids

I was contacted by Elisa Bell to brand her family’s YT channel & social media. Inspired by the Proud Family, I created the branding based off family caricatures for mom, dad, and their 2 children!


Character Cards:


I wanted to play with a hand drawn style for the logo and created the “f***ing“ in my handwriting to communicate the chaos the children bring and the structure the parents bring. For the color, I played with a few juvenile color combos, that could also translate into an refined adult palette when they decide to launch their clothing line.


For their type, I chose to go with Gilroy, as I felt it conveyed a sense of playfulness, yet felt grounded, similarly to how parenthood is!


I started playing with block shapes to create a few original textures as graphic elements.
I created a pattern of elementary shapes which some are outlined with strong, smooth lines, and the others are squiggled lines, to represent the balance between parent and child.


Here are a few iterated social media templates I gave to get them started.


I also created avatars for their blog id’s!