Aaptiv
SENIOR DESIGNER
Senior Designer for fitness app Aaptiv which infused music and curated sound with movement. I was brought on to help extend their identity from just an app, to a lifestyle brand. I worked on various projects including evergreen social templates, paid ads, PR gifts, Storyboards, Campaigns, and Email.
AAPTIV MUSIC!
Aaptiv’s Music at Aaptiv featured four verticals: Hype Tracks, Live! At Aaptiv, The Warm Up, and In The Zone. I led the design direction, creating a bold visual identity inspired by music’s impact on the body and mind. From the pulse of Hype Tracks to the focus of In The Zone, each design translated sound into movement, connecting users emotionally and elevating their fitness experience.
Hype Tracks: Aaptiv musical guests share their fav songs to get the blood pumping!
Live! At Aaptiv: Inspired by the legendary Unplugged, artists perform in intimate settings at Aaptiv HQ.
The Warm Up: Aaptiv invites artists to share their warm-up routines and how fitness plays a role
In The Zone!: Action-packed 1-on-1’s with your fac guests on what they listen to keep the motivation- at work, and in life!
Role: Art Direction, Design, and Identity
Growth Ads & Ad Carousel
Role: Art Direction, Design & Animation
Social Media Templates for Trainers
Print Design
I led the design and direction for Aaptiv’s LookBook, a beautifully crafted 48-page perfect-bound lifestyle magazine. Inside Aaptiv was conceived as a concept piece to celebrate the app’s best features and the vibrant community it fostered. The magazine featured recipes, running tips, inspirational quotes, music recommendations, trainer profiles, and more—creating an engaging blend of content that reflected Aaptiv’s lifestyle brand. While working under the guidance of the Creative Director, I was given the freedom to explore and push creative boundaries, resulting in a polished, dynamic piece that brought the Aaptiv experience to life in print.
