Through this campaign, we set out to shift the conversations women have with each other and with themselves about their money. By addressing a taboo topic head-on, we hoped to lift the veil on financial success and dig into the mindset tactics that support a financially healthy life.

Aside from the business metrics listed below, the most important result from these efforts was the community of powerful women we cultivated who were willing to share their financial stories, ask questions, and shift the cultural conversation. Not only were these women fearless in their pursuit of financial wellness, but they were also consistent, communicative and dedicated to creating change for themselves and future generations of women.