ILLUSTRATION
& STRATEGY
Illustration and concepting for Google Black Owned Friday ft. Ludacris x Flo Milli.
Agency: CarbonVFX
As part of the creative team for this major-season initiative, I contributed to illustration direction and design alongside Senior Art Director, BBH, and CarbonVFX. The campaign featured Ludacris and Flo Milli in an interactive, shoppable music video that spotlighted over 70 Black‑owned businesses and 100+ products—
all woven into eight unique viewer journeys during the “Buying All Black” experience.
Additional stats include:
The campaign generated a 300% surge in online conversations about Black‑owned businesses.
One featured small business sold out its entire back‑stock within two days
This initiative not only created immersive brand storytelling but also delivered measurable results—amplifying visibility, engagement, and direct support for Black entrepreneurs nationwide.
