Harpers Bazaar
LEAD DESIGNER
As the Lead Designer for HBZ Snapchat, I successfully received an impressive total of 1.5 million impressions. In my role, I created comprehensive design flats that served as a foundation for the animator to edit and build.
Animated Top Snaps
Top Snaps, also known as Cover Snaps, are 5–15 second looping clips designed to provide a quick, engaging snapshot of an article’s content. They serve as the first touchpoint for users, appearing on the Discover page within the app and drawing them into the story. Collaborating with editors, I would receive a brief and a folder of assets for each story. At times, I sourced additional assets to enhance the narrative. Using design as a storytelling tool, I crafted dynamic and visually compelling intros that captured the essence of the article and enticed viewers to dive deeper.
Top Snaps cont.
Long-form Content Design
The editor carefully selected the pictures to be included for the article, and in addition, I created various layouts, image badges, headers, and other design elements to make the articles much more engaging and visually appealing, all while staying true to HBZ’s legacy branding. As a result of our combined efforts, our readership impressively hit 1.5 million!
