Aaptiv

Aaptiv is the number one audio fitness app in the USA that has an audience of primarily urban and millennial users. We offer expert trainers that utilize audio to connect with the users. I signed onto this project to create additional elements for the brand, help the trainers have a unique social presence, and help establish brand guidelines.

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Posters of the two top-rated trainers:

 

Utilized my illustration style into the brand to create custom social media posts, email headers, and more.
Below are are few examples of illustration, graphic elements, and type treatments I’ve created for the brand.

 
 

Spotify Art
In October, we had the opportunity to create specialized Spotify content featuring trainers and special music collections. For this process, I explored many options on to convey the message of movement while integrating some of the new branding elements created.

 
 

Sample of past designs

 

Music
Another fun project I was able to work on is the Design Direction for the Aaptiv YT music series. Aaptiv interviewed a music star in office, and creates short little videos about each one. Below is the direction chosen.

 
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Growth Ads
Worked on creating style for carousel social sponsored ads on Facebook, and Instagram

 
 

Social Media
Designs for Trainers and Brand account

 
 

PR/Marketing Collateral
Design Direction for Aaptiv LookBook- a 48 page perfect bound printed piece of collateral that was sent out to by the PR team to influencers.

 

A few of the interior pages: