Aaptiv is the number one audio fitness app in the USA that has an audience of primarily urban and millennial users. We offer expert trainers that utilize audio to connect with the users. I signed onto this project to create additional elements for the brand, help the trainers have a unique social presence, and help establish brand guidelines.
Posters of the two top-rated trainers:
Utilized my illustration style into the brand to create custom social media posts, email headers, and more.
Below are are few examples of illustration, graphic elements, and type treatments I’ve created for the brand.
In October, we had the opportunity to create specialized Spotify content featuring trainers and special music collections. For this process, I explored many options on to convey the message of movement while integrating some of the new branding elements created.
Sample of past designs